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"They will leave for Greece, Turkey or Croatia", Rama with tour operators in Vlora: If you abuse tourists, you are digging a hole for yourself

2026-04-13 17:27:04Aktualitet SHKRUAR NGA REDAKSIA VOX
Edi Rama

Prices are not set by the government, but by the market. This was stated by Prime Minister Edi Rama during a meeting with tourism operators in Vlora, where he underlined that investments in this industry require a sustainable vision and strategy.

"Albania will be able to attract more even in the off-season in the fall if it is prepared for this. There has been an increase in these months and we should take advantage of this situation. Prices are not set by the government and governments do not have any instrument to control and impose prices. Prices are set by the market, but in this industry your strategic vision determines the fate of your investments if you are making truly massive and ambitious investments. Some of you are working with foreign architects. The hospitality industry has a large but slow investment, you should think about the fate of these investments. The goal is to read what has happened to others."

He warned businesses not to abuse high prices and poor service. According to him, such an approach could damage the destination's image and turn into a "boomerang" for investments, driving away tourists in favor of countries like Greece, Turkey or Croatia.

"The moment they suddenly found themselves faced with the result of opening up and transforming into a certain destination, they acted like drunks, offering poor services and high prices. And as a result of the influx that was faced, they had the narrow mind that people would have them there and they started to invest. To invest for more but asking for a lot. What happened to them, investments were left at the door because people did not come. If Vlora gets the stigma of a place where you pay more than what is offered and where you pay more than going to Greece, Turkey and Croatia, you have dug a hole for yourself. I'm talking about the investment hole. You need a medium-term strategy so that you will get a reasonable profit and not what you will get in the moment that will come back to you as a boomerang."

Rama underlined that investments in hospitality are long-term and require sustainable strategies, not quick profits. He added that Vlora has the potential to develop as an international destination, where foreigners can also live, citing security as one of Albania's main advantages.

"The government does not set prices, but I am telling you some truths as someone who loves this city and I want what we have sown to be reaped not in one season but for generations. Vlora has all the possibilities as a city in Portugal, Spain, Turkey where even foreigners can come and live, it is completely possible. Albania is a country where you can live safely. Yesterday I was in Dhërmi with some friends, not with Ivanka because they made it seem like she comes to Vlora every 2 months, she will come every 2 months, but we are not at this stage yet."


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