With just days to go until the opening of the first Flying Tiger Copenhagen stores in the Western Balkans, excitement is building for what is set to mark a new chapter in retail in the region. The first stores will open on 22 October at East Gate Mall, Skopje, followed by 24 October at TEG, Tirana, and 6 November in Pristina. Over the next four years, the strategic partnership with BALFIN Group will see the opening of 50 stores in five countries, creating around 400 new jobs and setting new standards in the retail experience in the region.
In an interview just days before the opening of the first stores, CEO Silvio Qyqja shares details about the introduction of Flying Tiger Copenhagen in the Western Balkans.
What can visitors expect at the first stores in Skopje and Tirana?
Visitors will find an experience completely different from what they are used to. Our stores are not just places to buy products, but spaces where people can discover, be surprised and have fun. In addition to everyday items, customers will find new products every month, making each visit different from the next and always rich in creative and functional ideas. From practical accessories for the home, to creative toys and festive decorations, everything is designed to bring smiles and create small moments of joy.
Why were East Gate Mall and TEG chosen as the first locations?
East Gate Mall and TEG are two of the most important shopping centers in the region, with high footfall and strategic location. Their choice was natural, as they represent key destinations for consumers and offer the best exposure for brand presentation.
Is there a store that can be considered a "flagship"?
In this first phase, each store is very important to us. However, TEG in Albania and East Gate Mall in North Macedonia can be considered strategic points, as they will serve as reference models for future openings in the region.
What sets Flying Tiger Copenhagen apart from other brands on the market?
Flying Tiger Copenhagen offers a unique blend of Scandinavian design, functionality and affordable prices, bringing new collections for children, teenagers and adults every month. It is not just a store where you shop, but a place where you discover something new, give gifts and share moments of joy with friends and family. This emotional dimension is irreplaceable.
What will the stores look like from the inside?
The stores are designed as open, well-lit spaces, with wooden furniture, white walls and warm lighting that reflect Scandinavian simplicity. The interior structure is intuitively organized, inviting customers to explore our collections at every step. Thus, every visit is more than a purchase, it is an experience that brings surprises and inspiration.
How is the philosophy "a richer life doesn't cost a fortune" conveyed?
This philosophy is expressed through our products: simple, creative and functional ideas that enrich everyday life without high costs. Each item is designed to bring value and pleasure, making small moments more special.
How is the collaboration with the Danish team going?
The cooperation is very close and structured. The Danish team brings international experience, design and brand standards, while we contribute with local market knowledge. This combination ensures a successful implementation of the global concept, while respecting the specifics of the region.
What have been the challenges and successes so far?
The main challenge has been coordinating multiple openings in a short period of time, while respecting international standards and ambitious deadlines. On the other hand, the greatest success is building a functional partnership between the BALFIN Group and Flying Tiger Copenhagen, which is delivering concrete and tangible results.
How many jobs will be created and what are the opportunities for local employees?
The first stores alone have created dozens of jobs, with an additional 400 positions expected to be created across the region over the next four years. This is a direct investment in local communities, opening up opportunities for professional development and involvement in a brand with international standards.
How is staff prepared to maintain brand standards?
Staff undergo structured training programs that cover not only technical aspects, but also the brand culture. Our goal is for every employee to convey positivity and customer care, making the shopping experience as pleasant and sustainable as possible.
How will Flying Tiger Copenhagen impact the Western Balkans market?
Flying Tiger Copenhagen brings a new dimension to the retail market: an experience that combines fun with shopping, continuous innovation with affordable prices and Scandinavian design. This combination will set new standards and increase competition in the market.
What excites you most about this process?
I am excited that for the first time, consumers in the region will have the opportunity to experience the Flying Tiger Copenhagen concept up close. This is a huge step not only for the brand, but also for the way the shopping experience is conceived in the Western Balkans.
What is the vision for the next four years?
The vision is clear: 50 stores in the region, with a strong presence in every capital and major center. But more than numbers, our vision is to create a community of customers who feel Flying Tiger Copenhagen as part of their everyday lives, a brand that makes their lives richer, more creative and more joyful.
This step demonstrates BALFIN Group’s commitment to bringing internationally recognized brands to the region, creating modern and engaging retail experiences, while providing economic and professional opportunities for local communities. The partnership with Flying Tiger Copenhagen reflects BALFIN’s broader strategy for sustainable growth, customer-focused innovation and leadership in shaping the retail landscape in the Western Balkans.