Do you know which cars depreciate the fastest? The data from a study that may surprise you

Once a new car leaves the showroom, its retail price immediately drops significantly. Although the value of every vehicle decreases over time, some brands lose more value than others.

To determine which car brands are losing the most value, automotive industry experts at the CarVertical platform conducted a study in which they analyzed more than 72 million data points for the period from 2019 to 2022 in Europe, the US and Australia.

Here are the main findings of the study:

When a car's lower market value is subtracted from its original price, the results show that Porsche (-64.4 percent), Jeep (-84.4 percent) and MINI (-85.5 percent) are the three car brands that lose the least value. For example, Porsche will lose only 64.4 percent in value over several years, while Lexus will lose 89.9 percent in value.

"Although Porsche produces sports cars, its models are quite practical for everyday driving. The 911 is probably one of the most legendary cars in the history of the automotive industry and has many fans. It is no wonder that the demand for that car is higher than the supply. Porsche cars are reliable, durable and have a unique look that attracts customers," explains Matas Buzelis, an expert on the CarVertical platform.

Among the vehicles that retain a good portion of their value are more traditional brands like Hyundai and Toyota. These vehicles are more affordable and typically offer lower maintenance costs, making them more desirable among used car buyers.

Although some luxury brands like Jaguar, Land Rover, and Lexus typically don't lose much in value, this isn't always the case.

In comparison, Toyota cars reach their lowest value when they are 19 years old, and BMWs when they are 21. However, Toyota vehicles lose about 88.7 percent of their value, and BMWs 93.8 percent.

What factors cause these changes?

“BMW and other luxury car brands typically have features and technological solutions that used car buyers don’t appreciate. If you can afford a new BMW, Mercedes-Benz or Land Rover, you probably want luxury and as much innovation as possible in the vehicle. A person looking for a used car prioritizes price and maintenance costs over all unnecessary features. That’s why a used Toyota is more attractive to many buyers than a BMW,” says Buzelis.

Owners of Audi (-96.2 percent), Seat (-95.8 percent) and Skoda (-95 percent) also shouldn't expect a good price when selling their old vehicles.

According to research by experts at the CarVertical platform, the average age at which vehicles experience the greatest loss in value is 20-23 years old. However, different car brands reach their lowest value at different times.

Porsches and MINIs are at their lowest price when they are 15 years old. After that, their value starts to increase again. Well-maintained models can be a profitable investment. Isuzu, Suzuki, Kia and Dacia are on the opposite end of the spectrum — they only reach their lowest value when they are 30 years old.