RANGAT / Fear, Federika and a phone call with The Tall One

 Kliko këtu për të tjera
Voxpress:

"Tourism boom in Albania", REL analysis: What do the statistics say?

2025-08-09 15:29:04Aktualitet SHKRUAR NGA REDAKSIA VOX

Millions of visitors, billions of euros. Tourism has fueled much of the discussion surrounding Albania in recent years.

But, both last year and this year, summer has also brought some concerns that Albanian beaches have fewer people than expected.

A year ago, Albania's Prime Minister, Edi Rama, said that the publication of photos and videos of empty beaches was an "organized attack" to damage tourism in Albania.

Later, he said that Albania should target higher-spending tourists and not just continue to increase the number of tourists.

However, according to data from the Institute of Statistics of Albania, the number of tourists has increased again, although not with as positive a trajectory as in previous years.

The data used for this article shows the number of visitors during the first half of each year, as data for July of this year has not yet been published.

From Asia, Africa, and the Americas - the number of foreign visitors from every corner of the world has increased, compared to the same period in previous years.

However, the largest number of foreign visitors to Albania, around 95 percent, are from Europe - with Kosovo, over the years, remaining the largest source of foreign tourists to Albania.

According to data from the Bank of Albania, foreign tourists who visited Albania last year spent around five billion euros. This means that a visitor spent an average of 427 euros, a figure that, according to the Bank of Albania, is lower than that of countries in the region such as Greece and Turkey.

But the World Travel and Tourism Council (WTTC) has predicted that tourist spending will increase this year, reaching 7.3 billion euros, or 26.4 percent of gross domestic product.

The WTTC predicts that, by 2034, the tourism sector will employ around 314 thousand people.

Currently, this sector employs about 20 percent of the workforce in Albania. In the south, the rocky beaches with clear water attract the largest number of visitors, while in the north, many visitors head to Theth and Valbona.

But, according to the Institute of Statistics of Albania, several museums and national parks also attracted hundreds of thousands of tourists throughout 2024.

Over 90 percent of all foreign visitors visit Albania for vacation or to visit relatives.

However, in recent years, the number of transit travelers who enter Albania only to go to other destinations has increased significantly./ REL


Në përputhje me standarded JTI

Video

SHIKO KANALIN NE YOUTUBE
×