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The success of "Barbie" has an explanation: More money was spent on marketing than on making the film

2023-08-04 10:34:12Lifestyle SHKRUAR NGA REDAKSIA VOX
The success of "Barbie" has an explanation: More money was spent on
Margot Robbie in the movie Barbie

The movie 'Barbie' has been a huge success within the first two weeks of its release and of course, the marketing team is responsible for that.

Memes, songs, clothing lines dedicated to Barbie, even "pink" parties were organized to promote Greta Gerwig's film.

In fact, Variety reports that the marketing budget was much larger than the film's production budget.

According to information, marketing cost 150 million dollars, while the entire creation of "Barbie" cost 145 million dollars.

It certainly seems that this money has "taken place", as the film has broken every record at the world box office, collecting 775 million dollars.


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