Tullio Masoni makes some of the most exclusive wines in the world, but he doesn't want you to drink it.
A successful entrepreneur, art collector and former investment banker, he created what he says is the world's smallest vineyard atop a 16th-century palace in the heart of Reggio Emilia. The city is famous as the birthplace of the "tricolor" Italian national flag, writes CNN.
Është gjithashtu i vendosur midis Parmës dhe Modenës, në një copë toke që i ka dhënë Italisë disa nga eksportet e saj më të njohura, duke përfshirë supermakinat Ferrari dhe Lamborghini dhe produktet kryesore të kuzhinës si lazanja, tortelini, Prosciutto di Parma dhe Ragù alla Bolognese.

Që vera e Masonit nuk përfundon në shumë tavolina me ushqime të tilla, ndoshta ka kuptim kur merren parasysh fillimet e saj. Ai e rrit rrushin e tij në çatinë e Via Mari 10, adresa e ndërtesës dhe emri i vetë verës, një vend i njohur sepse në 1859 u vizitua nga Giuseppe Garibaldi, revolucionari që ndihmoi në bashkimin e Italisë.
"My father was involved in wine production," he said in a telephone interview. "I inherited a real vineyard in the countryside around Reggio Emilia, but when I looked at the books, I realized that I would have spent more money on it than I would have earned, so I sold it."

"However, 20 years later I regretted it, so I made a mini-vineyard myself."
At just over 200 square meters, Via Mari 10 yields just 29 bottles of red wine a year, which Mason then prices at €5,000 each. The bottles are not sold in a wine shop, but in an art gallery, Bonioni Arte, just a few blocks away.
"My wine is a form of artistic expression, a philosophical provocation, something to keep in your living room so you can talk about it with your friends and tell them about the madman who put a vineyard on the roof his", says Masoni.

He compares his urban vineyard to French artist Marcel Duchamp's Bicycle Wheel, an actual bicycle wheel that he placed on a bench in his Paris studio in 1913.
"If you see a bicycle wheel in the living room and not in a repair shop, you realize how beautiful it is," Mason said. “My vineyard is like this: it is unexpected; stimulates the brain; sparks new thoughts".