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What are Instants on Instagram, the platform's new feature (VIDEO)

2026-05-15 12:12:07Lifestyle SHKRUAR NGA REDAKSIA VOX

What are Instants on Instagram, the platform's new feature (VIDEO)

Instagram introduced Instants on May 13, a new feature that changes the way users share everyday moments with friends. These are spontaneous, unfiltered, and unedited photos that are sent via direct messages and disappear as soon as they are viewed.

The new feature, reminiscent of the ephemeral communication logic that other platforms have created, is now available worldwide via Instagram while a standalone Instants app is also being released in select countries for even faster access to the camera and instant sharing of content.

How Instants works

This feature is located in the bottom right of Instagram direct messages. From there, the user can immediately open the camera, take a photo, and send it to friends. Snaps can be shared either with so-called “close friends” or with mutual followers, i.e. users who follow each other.

Photos appear as a small "batch" of images in friends' inboxes and disappear as soon as they are viewed, and after 24 hours they are no longer available.

No filters or edits

Unlike Stories, Instants don't have filters or image editing tools. The philosophy behind Meta's new initiative is to foster authentic and direct communication, encouraging users to share everyday moments without the pressure of "perfect" content.

Users can only add a short caption before sending the photo, while their followers who see the snap can react or reply directly via private messages.

Although Instants disappear for recipients, they are stored in a private archive for up to a year. The user can later create a compilation of old Instants and publish it to Stories for all their followers.

There is also an “Undo” function, so a photo can be quickly removed before friends see it. Meta is now eagerly awaiting user reaction to the new feature, betting on spontaneous sharing of moments and a shift towards more private forms of interaction through Instagram.


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