
Tourists will be rewarded with free food and activities if they take part in eco-friendly activities while visiting Copenhagen, the city's tourism board has announced.
The trial scheme, which starts on July 15, will see tourist attractions in the Danish capital offer rewards for activities such as picking up litter or traveling on public transport or cycling around the city.
Under the initiative, visitors can claim free lunches and glasses of wine in exchange for their work.
The CopenPay scheme is designed to offset the "environmental burden" of tourism, according to Copenhagen's tourist board.
"When you travel abroad, if you fly to other countries or drive, you pollute. One of the things we can change is to get people to act more sustainably at the destination," says the tourism board's head of communications, Rikke Holm Petersen.
The project is trust-based, meaning attractions are unlikely to require proof that green activity has been completed.
“At some attractions you may need to show a photo of you riding a bike or your public transport ticket,” she says.
The government is not reimbursing the companies behind the attractions, including museums, rooftop bars, for taking part in the scheme. So far 24 organizations have signed up to the pilot project.