BRAVE / Albanian government saves black American at the last moment!

 Kliko këtu për të tjera
Voxpress:

Rossmann & Lala continues to reduce prices in other categories!

2026-05-20 14:56:23Biznes SHKRUAR NGA REDAKSIA VOX
Rossmann & Lala

In line with its strategy to make personal and family care more affordable for every consumer, Rossmann & Lala is further reducing prices in the most used categories every day: oral care, home cleaning products and chocolates of international brands. This step comes after the successful price repositioning in the hair and body care categories, confirming a sustainable and long-term approach to increasing accessibility.

Unlike seasonal offers or temporary promotions, this initiative is part of a structured strategy that aims to bring German product standards closer to the budget reality of Albanian families.

Household cleaning products, from laundry detergents, floor and parquet cleaning products, room air fresheners, to stain removers, all-purpose cleaners, dishwasher products, bleaches, and toilet cleaners – all of these categories, used every day in every family, are at cheaper prices, at market level.

At the same time, oral care including toothpastes, mouthwashes, toothbrushes, and dental floss are now more affordable, making daily care easier for the whole family.

Another category included are chocolates, cookies, chips, etc. of international brands.

Rossmann & Lala continues to reduce prices in other categories!Rossmann & Lala continues to reduce prices in other categories!

Through this approach, Rossmann & Lala aims to create a more complete and balanced shopping experience, where quality products are accessible to everyone.

This strategy comes in parallel with the continuous expansion of the store network in different cities of Albania and Kosovo, bringing German standard products closer to consumers and increasing physical access to service. Each new store opening is accompanied by the same objective: to facilitate the daily lives of customers through a wide, quality and affordable offer.

In this context, previous reductions in hair and body care categories marked the first phase of a broader transformation of the approach to pricing. The current expansion into family categories confirms the continuity of this commitment and reinforces the company's promise to be ever closer to the real needs of consumers.

With this new strategy, Rossmann & Lala aims to build a long-term relationship of trust with customers, making personal and family care simpler, more accessible and more affordable every day.

Galeria fotografike (
)


Në përputhje me standarded JTI

Video

SHIKO KANALIN NE YOUTUBE
×