Influencers - the new conquerors of the world!

In a new world where technology is surpassing predictions and where using social networks and accessing the Internet is a common routine for everyone, influencers and digital creators are mushrooming over the last decade, becoming turned into the most widespread trend for young people and not only.

If many years ago in order to influence, motivate or give a message to society you had to create a name, have a career in art, sport or culture - today it is easily possible if you have those 'K's on Instagram .

It is a game of numbers - followers, where the increase in quantity leads to a decrease in quality.

But why are human beings so easily relativized day by day?

Perhaps the younger generations have well understood the expression that 'time is money' and are satisfied with a little content and half-depth, without thinking that they are falling prey to a system where not only the opinion is bought but also the reality that comes from the mobile screen, turned themselves into a product.

And since we came to the product, beyond giving an opinion or sensitizing the mass by themselves, the main goal remains attracting the consumer to purchase a product, whether it is from a financing company or a private enterprise through advertising.

In other words, today in the language of liberal economics, it is called the art of designing a digital business. Up to this point this new platform does not constitute any dissatisfaction, as one will always find the easiest ways to interact.

But influencers, intentionally or not, navigate the subtle emotion of trust, thereby shaping perception and in some ways becoming contemporary philosophers of lifestyle, taste and thought. Their influence reflects the collective values, desires and aspirations of society.

This costume is a little too big for most people, representing a completely virtual and non-physical reality to the masses, especially to young people. On the other hand, digital creators, both separate but also collaborators in this entire system, represent the desire and will to create attractive and diverse programs in aesthetic ideas and values.

Eager for clicks and attention, influencers try to make their content guided by what the market likes and not to manifest to the market the qualitative and aesthetic purpose of the values.

If in our perception the media or the screen is an ether where its magic grips you frantically, social networking platforms like its successors are a mirror of a totally false reality, where only the happy moments in life, material luxury and the message are shared for the public. no text inside.

Since in human nature the feature of comparison with the other has always existed, the feeling of Un continuously incites the dose of anger, the feeling of jealousy as well as unpleasant actions with the idea that the end justifies the means.

Young generations are suffering day by day this feeling of worry that their 'idols' present to them, forgetting that it is only the tip of the iceberg. Undoubtedly, the model to have such a life, which is undoubtedly achieved through a quick enrichment, refers to these influencers who, with their well-known image and a beauty like that of IA, seem to be their daily motive. And they forget that the reality they live in goes beyond an app filled with arduous challenges.

Failure and success are separated by a very thin thread, as well as the perception of reality. The key to making the difference is the ability to understand that what is offered to us is nothing but a beautiful but dangerous dream, the continuation of which technology is perfecting to the maximum.

The navigation of the new generation in such oceanic waves seems to continue. The order behind AI reinforces it even more, seeing the near future no longer through the eyes of a Human but of an Influencer.