The billionaire South African businessman is eyeing a new opportunity at traditional carmakers, aiming to make Tesla the absolute dominator of motoring.
Elon Musk seems determined to hasten the end of the internal combustion engine, stirring up the stagnant waters of the European car industry.
The billionaire attended a conference call with Tesla's top executives in Europe, laying out the company's goals for the rest of this year.
As the media reports, everyone was impressed by a phrase that read "This year we will kill ICE cars", i.e. cars with internal combustion engines (Internal Combustion Engines).
With the above phrase, Musk seems to have wanted to express his unwavering faith in further improving the company's already impressive commercial performance on European soil.
Musk believes that through initiatives (such as price cuts) he can put his exclusive all-electric models at the top of European sales, displacing traditional power plants based on diesel and gasoline engines.