Tuesday, January 17, 2023 is the day analysts predict Elon Musk will become the number one influencer on Twitter.
With 120 million followers, his account, @ElonMusk, is already the second most followed, behind @BarackObama, the former US president, who has 130 million.
And after a meteoric rise in the month since he bought Twitter, Musk will inevitably overtake Obama, say the statisticians at Social Blade.
This will be an unprecedented moment.
The social media industry has never before seen a platform with a CEO who is also its biggest personality.
So if Musk is to become both Twitter's chief executive and its "chief influencer," what are the implications — for the billionaire and for the website?
Despite the recent controversy, Musk's popularity on Twitter is undeniable and growing.
Over the past 12 months, he's gained an average of 268,303 followers per day, according to Social Blade, and has only lost followers on five days, notably during days when news of mass layoffs broke on Twitter.
He lost nearly 200,000 on Nov. 12, when the massive job cuts were announced on Twitter — and since he likely gained new followers that day as well, the actual number who unfollowed him must have been much higher. high.
"Elon Musk is now the main character on Twitter," says social media commentator Matt Navarra.
Very few social media CEOs are top influencers on their own websites.