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Voxpress:

Online trade, only 1 in 7 Albanian enterprises sold goods and services through the Internet

2024-02-27 13:12:55Biznes SHKRUAR NGA REDAKSIA VOX

Online trade, only 1 in 7 Albanian enterprises sold goods and services through

Albania is ranked among the last four countries in Europe in terms of the rate of enterprises that have sold goods or services online in 2022. Data from the "European Statistics Agency" indicate that only 13.5% of enterprises in our country have engaged in online sales. The European Union average for this indicator is estimated at 22.8%.

In recent years, many businesses are using technology to sell products and services online. According to data published by EUROSTAT, data referring to electronic commerce statistics, it results that the rate of EU companies that have operated online with their sales in 2022 has increased, compared to the previous year.

Among EU countries, the highest percentage of enterprises engaged in online sales were registered in Lithuania, Sweden and Denmark. In these countries, sales activity was carried out online by 38.4% of enterprises in Sweden, 37.6% in Lithuania and 36.2% in Denmark. On the other hand, the lowest percentages were recorded in Romania, Luxembourg and Bulgaria, where enterprises that operated online accounted for 11.2% to 14.9% of total enterprises.

If we focus the analysis on a narrower spectrum, i.e. taking into consideration Albania and other countries of the region, the data show that Serbia and Bosnia and Herzegovina are ranked at the top of the list in terms of companies that conduct their sales activity online during 2022. Accordingly, sales were made online by 28% of enterprises operating in Serbia and 23.5% of enterprises operating in Bosnia and Herzegovina.

While the third place is enjoyed by Albania, where 13.5% of our enterprises are engaged in online sales, thus leaving behind the enterprises operating in North Macedonia, which ranks at the bottom of Europe.


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