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When the media makes you for a lek

2024-03-06 18:51:33Pikëpamje SHKRUAR NGA LUTFI DERVISHI
When the media makes you for a lek
Elia Zaharia and Prince Leka

The quarrel between Prince Leka and Elia Zaharia has escalated to a confrontation, highlighting the darker side of a marital dispute, already in the process of divorce.

A video that has gone viral shows a charged emotional state of Elias (there is no class in pain) and her accusations of physical and verbal abuse of the Prince, thus publicly "writing" another sad chapter in the life of the young couple .

The footage shows Elia accusing Prince Leka of assaulting her father. The public broadcast of the video has brought a flood of reactions on social networks, filled mostly with memes, jokes, and headlines that are clearly aimed only at clicks.

While social media finds amusement in a personal drama, few think about the individuals involved, especially the couple's 3-year-old child.

The couple, which until yesterday symbolized a modern union in the context of the short history of Albania's monarchy, is now at the center of a media cyclone that trivializes their pain for gallantry and attention.

Neither He nor She have been characters of scandals, but public figures who have forgotten that today no one thinks twice about serving the dark side of those whose world has collapsed under their feet!

As a society we have not yet embraced "healthy divorce". You rarely hear about "easy" divorce, and divorce becomes even more traumatic when the drama plays out in the public eye.

The emotional burden of the people involved, including the little girl, is getting heavier. Anyone who has followed the past and present stories of the British royal family is clear that before talking about princes and princesses you are dealing with human life, with the same dramas, emotions and feelings as anyone else. Nothing new in this world.

But the nature of social networks does not focus on empathy and humanity, but on the "business of attention" and spectacle.

The ongoing saga of L. Z and E. Z raises questions about the limits of public consumption of private lives and the role of social networks in personal tragedies. While social networks bring visibility and sometimes even support, the risk that even dramas are treated as comedy remains ever present.

The story that Princ Lekës and Elia Zaharija are going through, beyond memes and viral videos, is a grim reminder of the personal costs of people who lead public lives

Every media outlet anywhere in the East and West would publish the video. The event is public, the case has gone to the police and the court. There is public interest, which in cases like this, "translates" to "interesting to the public".


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