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Netflix's CEO explains why the company stopped sharing passwords with some users!

2024-09-29 22:21:22Kosova&Bota SHKRUAR NGA REDAKSIA VOX
Netflix's CEO explains why the company stopped sharing passwords with some
CEO of Netflix

Ted Sarandos, CEO of Netflix, in a recent interview explained why the platform he owns limited the sharing of passwords for accounts on this platform.

In an excerpt from Ted's interview published on TikTok, he mentions several issues when asked why they decided to introduce these new measures.

"One was revenue, but the other part was personalization," Sarandos said during an appearance on The David Rubenstein Show.

“We couldn't make the right suggestions when five or six different people had the same code. So for us, it was really a great way to improve personalization technology,” he says.

Specifically, as of February 2023, the subscription service updated the platform, revealing that they intended to stop the code-sharing phenomenon. A few months later, Netflix asked users to connect from the paying user's home Wi-Fi, otherwise access to the service would be terminated.

In May of the same year, Netflix announced that it would expand restrictions on sharing passwords in the US.

"Your Netflix account is for you and the people who live in your home," Netflix said in an email to its US customers. "To share Netflix with someone outside of your family, you can create a profile on a new subscription that someone else is paying for, or you can purchase a subscription for an additional member for $7.99 per month," it also read in his Netflix message.


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