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With more than 800 million fans, "Formula 1" is confirmed as the most followed sport in the world

2025-03-31 12:15:56Sport SHKRUAR NGA REDAKSIA VOX
With more than 800 million fans, "Formula 1" is confirmed as the most
Formula 1

Formula 1 continues to grow globally, consolidating its position at the top of the rankings of the most watched sports worldwide.

According to the latest analysis conducted by Nielsen Sports, the number of fans reached 826.5 million in 2024, an increase of over 75 million compared to the last year-end report (+10%).

The globalization strategy adopted by Liberty Media under the leadership of Stefano Domenicali (recently confirmed as CEO until 2029) is producing tangible economic results.

The return of the Chinese competition this season contributed to a nearly 40% increase in the domestic fan base.

Canada also saw significant growth, of 31.5%, while in the United States the number of fans reached 52 million (+10.5%) thanks to the presence of three races (Austin, Miami and Las Vegas).

A significant fact concerns the demographic composition of the fans: 41% of fans are women and the 16-24 age group is the fastest growing age group. The Netflix series “Drive to Survive” continues to positively influence the approach to Formula 1.

35% of survey participants declared an increase in interest thanks to the series and 25% became fans after watching it.

The rise in popularity of Formula 1 has also had positive consequences on an economic level.

Team sponsorships have seen significant growth, with the average deal value increasing from $2.87 million in 2019 to $5 million in 2024.

The growth of IT partnerships continues, increasing from 3% to 20%, and financial services, from 2% to 17%.


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