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"The most terrifying commercial I've ever seen" (VIDEO)

2025-12-13 17:43:14Lifestyle SHKRUAR NGA REDAKSIA VOX

McDonald's Christmas commercial created with Artificial Intelligence has caused negative reactions in the Netherlands.

The backlash was so strong that the 45-second ad, which was posted on McDonald's Netherlands' YouTube channel on December 6, has been removed.

As one Twitter user wrote, "this is the most horrible ad I've seen this year."

The company, for its part, said in a statement to the BBC that it was "an important lesson" in its efforts to move forward with a "more effective use of AI."

The ad was created by Dutch agency TBWA\Neboko and American production company The Sweetshop. The idea was to showcase everything that could go wrong during the Christmas holidays, using the slogan “the most terrible time of the year” and suggesting that it would be better to spend the time at McDonald's.

Upon its release, criticism focused on the strange characters and the large number of linked clips, with descriptions such as “creepy” and “badly edited.” Others focused on concerns about job losses in the advertising industry, writing, “no actors, no camera crew… welcome to the future of filmmaking. And it’s terrible.”

Sweetshop CEO Melanie Bridge defended the result. According to her, the production took “seven weeks,” during which the team “barely slept” and created “thousands of footage — and then edited it like we would any high-quality production.” “It wasn’t an AI trick,” she said. “It was a movie.”


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