
Supermarkets in the UK and Europe are offering more home-grown festive meals, from roast duck to truffles, as families on lower incomes spend on Christmas meals at home while cutting back on presents and dining out.
Festive meals have already been prioritized as inflation forces families to adjust their budgets. For some types of food, it is a chance to sell at a time when consumers are inclined to spend a little more than usual.
Britons expect to spend around £105 more on Christmas this year compared to 2022, according to Barclays analysis, with festive food and drink expected to contribute the most to the spending basket - rising by £26 on average.
Britons have bought 3.9 million liters of champagne this year, down 9% on last year, in the 52 weeks ending November 26.
In France, buyers intend to reduce their overall spending for these years, with the average budget falling by 19 euros compared to 2022, according to a survey by Cofidis and CSA Research. They aim to reduce their spending on gifts the most.
Supermarkets have increased their range of alternatives to branded foods as a large majority, 78% of shoppers in France, Germany, Italy, Spain and the UK, across all income groups, say they are choosing more cheaper.