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META will charge EU users for ad-free Instagram and Facebook1

2023-10-03 15:49:36Kosova&Bota SHKRUAR NGA REDAKSIA VOX
META will charge EU users for ad-free Instagram and Facebook1
Meta/ Facebook/ Instagram

Meta Platforms will charge EU users a monthly subscription fee of $14 to access Instagram from their phones, unless they allow the company to use their personal information for targeted advertising.

The US tech giant will also pay $17 for Facebook and Instagram combined for desktop use, two people with direct knowledge of the plans said. 

The move comes after discussions with the bloc's regulators, who have sought to curb the way big tech companies profit from the data they get for free from their users, which would be a direct attack on the way tech groups such as Meta and Google generate profits.

Some social media platforms, which for years made all their features available for free, have recently started charging for extras as their traditional advertising businesses come under pressure from privacy regulations and marketers become more selective. with their budgets.


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