LIFESTYLE / Model Thëngjille Kaushi conquers the pages of the agri-food press

 Kliko këtu për të tjera
Voxpress:

Flamingos, the new postcard of Albania

2026-07-30 18:20:40Pikëpamje SHKRUAR NGA LUTFI DERVISHI
Illustrative photo

Despite accusations of "agencies" or claims that the tourist season is being damaged, a balance sheet of 60 days of protest shows a different reality: the tourist season continues normally, while what is changing is something deeper: the way Albania is perceived domestically and abroad.

The protesters are doing for the country's image what no campaign with millions of euros can achieve. They are showing a dignified and civic Albania.

No marketing campaign could have achieved what the protest achieved: the flamingo became the new symbol of modern Albania, competing with even the eagle. Few countries in Europe have flamingo colonies, and no country on the continent has a wild river like the Vjosa or a wetland like the Narta. (Concrete is everywhere). Albanian tourism has gained an advertisement worth more than any television spot. The fruits of this free marketing will not be long in coming.

Along with the symbol, the news about Albania also changed. For weeks, the major international media, The Guardian, BBC, NYT, Al Jazeera, did not talk about drugs, immigration or crime, but about thousands of citizens protecting nature. For the first time in decades, the country attracted international attention for a deeply positive, European and civic cause.

The 60-day protest also changed the portrait of the new generation. The protest highlighted a generation that marches en masse and without violence, without political leaders and with extreme creativity. Through humorous banners, street art and perseverance, this generation destroyed old stereotypes about Albanians and the region, showing a new, emancipated and energetic society.

Most importantly, the movement showed that a civic consciousness conscious of its rights is being consolidated in Albania, which no longer expects political parties or the media to articulate its concerns, a society that organizes itself, protects the public interest and demands accountability. This is a significant signal also for international partners and serious investors seeking stability and the rule of law, and a message that does not go unnoticed in Brussels.

Moreover, today there is talk of the "Albanian model as inspiration. Flamingo showed that even a small country can produce an inspiring story of global proportions, when citizens decide to protect the common good.

For years, Albania has tried to build its image through advertising spots or expensive PR strategies. The “Flamingos” proved that true reputation is not bought. It is earned when citizens stand up to defend what makes their country special. This is the most credible and valuable postcard that Albania can present to the world today.


Në përputhje me standarded JTI

Video

SHIKO KANALIN NE YOUTUBE
×