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The "death" of the actress causes debate, a day later she posts the video on social networks

2024-02-05 12:05:19Lifestyle SHKRUAR NGA REDAKSIA VOX

The "death" of the actress causes debate, a day later she posts the

A strong debate has started in India on the ethics of various online campaigns.

The cause was a post on social networks that announced that a very popular Indian actress had passed away as a result of cervical cancer. The post was published on Poonam Pandey's own official account saying that the 32-year-old had "bravely fought the disease" but died.

Many people believed the post. The media were the first to publish the news and within minutes social networks were filled with tributes to the actress. But a day after the "death", Pandey herself posted a video saying that she had lied and that the Instagram post with her 1.3 million followers was part of a social media campaign to raise awareness about cervical cancer.

Pandey has acted in several films, but has become a sensation due to controversial posts and public campaigns. In 2011, she promised to go nude if the Indian cricket team won the World Cup, a promise she did not keep.

"Suddenly we're talking about cervical cancer, aren't we," she said in the posted video, adding that she was proud of what the news of her death had been able to achieve.

Cervical cancer is often considered the "silent killer" because it has indistinguishable symptoms in the early stages. It is the second most common cancer among women in India after breast cancer.

But it is also one of the most preventable cancers as a result of the HPV vaccine. On Thursday, the day before Pandey lied about her death, India's Finance Minister Nirmala Sitharaman announced that the government was taking steps to vaccinate girls aged 9 to 14.

The timing of this, along with Pandey's post, led people to speculate that this was part of the government's strategy, but neither side has claimed to be involved.

Over the weekend, her post and video sparked a heated debate about the methods used to bring attention to such a serious issue as cervical cancer. Some praised the strategy, but others were shocked.

"Death is not a joke," wrote a user of the "X" platform, ex-Twitter.

Others accused the media of not verifying the news. However, some of the journalists defended the decision to publish the news as it was shared by the official account of the actress.

But the backlash against the campaign hasn't died down yet.

This has led people to question whether it's okay to let effectiveness trump ethics when it comes to creating viral campaigns like this. And if so, then who is responsible for setting these standards; advertisers, media or viewers?


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