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Which European country will be the most in demand in 2024 according to AI?

2024-01-04 11:36:22Lifestyle SHKRUAR NGA REDAKSIA VOX

Which European country will be the most in demand in 2024 according to AI?

Tourists in Europe are increasingly looking for experiential activities over culture and beaches, according to data from travel trend analyst Mabrian. With growing interest in nature-based and active travel, which European countries are best positioned to lure visitors?

Mabrian used AI and natural language processing to dig into spontaneous travel conversations on social media between January and October 2023. Over 380 million travel mentions were analyzed to determine people's motivations for travel. This information, along with data on air connectivity, was used to determine destinations that best fit current and growing trends.

The study identified a global trend towards experiential and less conventional travel motivations in recent years. Although the popularity of experiential travel, including nature, active and gastronomic tourism has increased by 8 percent since 2019, cultural tourism remains the main motivation for visitors to Europe.

To find out which destinations are likely to trend in 2024, Mabrian looked at which destinations have the highest demand for experiential activities, while also maintaining some interest in cultural travel. Finally, he analyzed the international accessibility of destinations in terms of air travel.

Italy came out on top, with four potential trending destinations. Piedmont won first place for its attractive mix of culture, nature and gastronomy.

From the annual white truffle fair in Alba to the powdery slopes of the Via Lattea and the vineyards of the Langhe to the sparkling waters of Lake Maggiore, the northwest region is packed with activities for the seasoned traveler. Turin International Airport offers easy access from all over the world.

In fifth, seventh and ninth places, Campania, Lombardy and Emilia-Romagna gave Italy the highest share of potential trending destinations in Europe.

Wine, food and nature landed Nouvelle-Aquitaine in France in second place. Famous for its oysters and Bordeaux vineyards, the southwest region is also a gateway to hiking and skiing in the Pyrenees.

The East of England took third place for its balance of culture and nature. From the prestigious museums of Cambridge to the sleepy rivers of the Norfolk Broads, the region's attractions are within easy reach of the capital London and via international airports.

In fourth place, it's back to France with Occitanie, where fruit orchards, Le Puy-en-Velay hiking trails and the UNESCO-classified Canal du Midi can be explored by the liO regional train. The region is also home to major cities including Toulouse and Montpellier.

Home to Cologne and a string of fairytale castles, North Rhine-Westphalia in Germany took sixth place. It was followed by Hamburg in Germany in ninth place and Lisbon in Portugal in 10th place.


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