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Pope Leo gathers journalists: Don't make "clickbait" news, beware of Artificial Intelligence!

2025-10-10 15:27:32Kosova&Bota SHKRUAR NGA REDAKSIA VOX
Pope Leo

The Pope has condemned "clickbait," or news with clickbait headlines, as a "degrading" part of journalism, in a private audience with global news agencies.

Australian media representatives were among those who heard live from Pope Leo XIV at the Vatican on Thursday with about 150 members of the Minds International alliance of news agencies.

In the first six months of his papacy, Pope Leo has been a proactive supporter of journalism as "a public good that we must all protect."

"Communication must be freed from the wrong thinking that corrupts it, from unfair competition and the degrading practice of so-called "clickbait," he said on Thursday.

Clickbait is a form of sensational and hyperbolic headline that entices online readers to click on a story while leaving out key information.

Reading a speech in Italian, the Pope also highlighted the work of journalists reporting from the front lines in Gaza and across Ukraine.

"Free access to information is a pillar that supports the building of our societies, and for this reason, we are called to protect and guarantee it," he said.

"Current events require special judgment and responsibility, and it is clear that the media has a crucial role in shaping consciousness and aiding critical thinking," he said.

The Pope also spoke about the challenges facing news media with the rise of artificial intelligence.

"Artificial intelligence is changing the way we receive information and communicate, but who is driving it and for what purposes? We must be vigilant in order to ensure that technology does not replace human beings, and that the information and algorithms that govern it today are not in the hands of a few people," he said.

He named “transparency of ownership sources, accountability, quality and objectivity” as key to news media.

"I urge you: never sell your authority," he said.

The Pope shed light specifically on the work of news journalists.

“A form of active citizenship is the appreciation and support ... of agencies that demonstrate seriousness and true freedom in their work ... a virtuous circle that benefits society as a whole,” he said.

“Journalists working for news agencies are called upon to be the first to arrive on the scene and report on the latest news. This is even more true in the era of constant live communication and the increasingly widespread digitalization of mass media.”

News agencies provide a service that "requires competence, courage and a sense of ethics."

"This is invaluable and should be an antidote to the spread of 'worthless' information," the Pope said.


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