
In Albania, where success is often not measured by the ideas it brings, but by the person it copies, a name is quickly rising on the big business scene: Agim Xhindoli .
So who is this Albanian businessman who has decided to put an end to the stress of being himself?
Because why bother inventing your own identity when you have such a successful model ahead of you?
He has bought the same long black suits that resemble a mix between an avant-garde artist and a broad-shouldered monk.
He has grown a beard "a la Rama", which he strokes with his hand every time he makes a bid for a tender.
He has also learned to walk, that walk from the model that tells the world "I don't come, I slide on public money."
Mr. Xhindoli, a businessman in the energy field, has chosen a somewhat unusual path to reach the top – not through innovation, but through imitation.
And not just any imitation.
He has chosen to copy, meticulously, the figure of Edi Rama.
At first there was the clothing: long suits, with a style that gave off a "bohemian globalist" flavor but in the function of local government.
Then came the walk – that characteristic, slow and confident walk, which seems to say "I don't have time to stop, because I'm thinking about the fate of the nation."
Then, the beard. Now, it's there too – that short, gray beard that serves as an aesthetic passport to enter decision-making circles.
And as if to cap the spectacle of imitation, Mr. Xhindoli's public behavior is also carefully crafted. His social media posts, even the way he poses in front of the cameras, make him seem like a second "Rama" - perhaps not with as much rhetoric, but certainly with the same goal: influence and contracts.
And here comes the essential question: Is this simply an innocent identity game, or a deliberate strategy to gain access to a closed market? Because it does not go unnoticed that Mr. Xhindoli has started to win large tenders, especially in the field of photovoltaics.
In a country where public figure often becomes the key to every door, perhaps Mr. Xhindoli has understood something that others have not yet grasped: it doesn't matter who you are, it's enough to look like the right person.
Ultimately, in a market where originality is often punished and cloning is rewarded, perhaps Agim Xhindoli is not the problem. He is the symptom.
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