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Warner Bros.'s legacy in the hands of Netflix: The new soft power that will change human culture

2025-12-06 16:58:09Lifestyle SHKRUAR NGA REDAKSIA VOX
Warner Bros.' legacy in the hands of Netflix

 

 

Hollywood, the place where dreams and money never end, will remember 2025 as the year when a company that once sent DVDs by mail, Netflix, bought one of the oldest studios in film history: Warner Bros Discovery, for $83 billion.

It's not just a financial deal, but a cultural realignment: Netflix didn't just buy movies and series, but the "geology of global tastes," using data to know what is watched and how it is reacted to in every corner of the world.

Now a single platform controls superheroes, the wizards of Hogwarts, the intrigue of Game of Thrones and the shocks of Succession, changing the way popular culture is produced and consumed.

Every studio that once had its own distinct style now comes under the influence of Netflix's algorithm.

The question arises: will a uniform culture be created or will individual creativity survive?

From a global perspective, this is also a matter of power: Netflix is ??not sold as content, but as a universal model, challenging European and Chinese competitors.

Warner Bros.'s legacy in the hands of Netflix: The new soft power that will

Younger generations will grow up with a "global library," where emotions are shared, but local particularities may be lost.

However, history shows that new competitors always arise to challenge the giants.

Netflix, once a challenger to Blockbuster, may have a future rival challenging it again.

Warner Bros.'s legacy in the hands of Netflix: The new soft power that will

For Warner Bros., a tribute to the legacy created by the Warner brothers: it was once unimaginable that a company that shipped DVDs would take over their entire empire.

21st century culture will no longer be written in theater, but in smartphones, algorithms, and artificial intelligence, which knows our tastes better than we do.

The cultural history of the twentieth century was written in theaters and on the boulevard; that of the new century will be written on smartphones, algorithms, by an industrial artificial intelligence that knows our tastes better than we do.

It is a new era that is both fascinating and disturbing, but it is ours, and it is urgent that we understand it, before it understands everything around us. / La Repubblica

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