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Meta faces complaints in 11 countries for using data to train AI models

2024-06-07 10:33:58Lifestyle SHKRUAR NGA REDAKSIA VOX

Meta faces complaints in 11 countries for using data to train AI models

Austrian privacy watchdog NOYB filed complaints yesterday in 11 European countries alleging that Meta is seeking to use the personal data of users of its platform to train artificial intelligence models. The legal action comes after Meta updated its privacy policy seeking to take all public and non-public user data, except for conversations between individuals, that it has collected since 2007 and use it for “intelligence technology artificial" current and future, NOYB said.

The Big Tech company said in a statement last week that it would begin notifying people in the UK and EU about how it will use "the public information they have shared about Meta's products and services to develop and improve Meta's AI within their respective privacy laws". According to NOYB, users are not given any information about the purposes of the “AI technology”, which is contrary to the requirements of the EU General Data Protection Regulation (GDPR). To process personal data in the EU, companies will have to rely on one of six legal bases under the GDPR, such as opt-in consent.

"Meta is essentially saying that it can use 'any data from any source for any purpose and make it available to anyone in the world,' as long as it is done through 'AI technology.' This is clearly the opposite of GDPR compliance.' Artificial intelligence technology is an extremely broad term, just like 'using your data in databases', it has no real legal boundary,” said Max Schrems, lawyer at NOYB.

Meta said it is "committed to developing AI responsibly" and a key part of this is "ensuring that our approach complies with local privacy laws". Because Meta's policy will come into effect on June 26, NOYB has requested an "urgent procedure" under EU data protection rules. It claims the change is troubling because it involves the personal data of about 4 billion Meta users.

Complaints have been filed with privacy watchdogs in Austria, Belgium, France, Germany, Greece, Italy, Ireland, the Netherlands, Norway, Poland and Spain, and complainants for other EU countries will follow in the coming days. The Irish Data Protection Commission (DPC) said that "Meta delayed the launch following a number [of] queries from the DPC which have been addressed". Meta gave users four weeks' notice before the initial training, the DPC said. Meta has its own large language model called Llama, the latest version of which (Llama 3) was released in April and is used to power its Meta AI assistant, which is not yet available in Europe.


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