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Italy is gearing up for a record wave of tourists, but why is it struggling to manage them?

2024-06-04 09:10:12Lifestyle SHKRUAR NGA REDAKSIA VOX

Italy is gearing up for a record wave of tourists, but why is it struggling to

Italy is caught in an envious trap: it cannot live without tourists, but it has problems dealing with the influx, especially after Covid. 60 million tourists flocked to it last year, pouring a huge amount of money into the economy. Travel and tourism accounted for 10.2% of Italy's GDP in 2022, according to Statista. The sector employs about 4.4 million people, about 16% of total employment.

The problem of "too many tourists" may seem like a problem that a country wants to have, but in recent years the influx of visitors has worsened so much that the Italian authorities have had to take measures to avoid damaging centuries-old structures that cannot bear so many visitors. Venice has charged €5 to enter the city for day-trippers who do not stay overnight, for example.

Do you want to see Da Vinci's "Last Supper" in Milan? Good luck: tickets sell out weeks in advance and to avoid irreparable damage to the painting, visitors are limited to approximately 30 at a time for a maximum of 15 minutes.

Not only are there too many tourists, but there are not enough people to serve them.

The Italian Association of Employment Agencies (Assolavoro) noted that there is a shortage of staff to work in the hotel and beach sectors this summer, which is expected to see a new record for tourists. There is a shortage of cooks and waiters in Marche. About 25 thousand seasonal workers are needed in Sardinia.

The food is still surprisingly affordable, at least compared to New York prices. An espresso in Milan, an hour away, can be had for 1 euro.

At the famous Trattoria Milanese in the center of Milan, a generous serving of two of the city's most famous dishes – Milanese beef and osso bucco with Milanese risotto, will only cost you about $30-35 each and you can eat much cheaper in less famous spots. Excellent local wines can be bought for 20-30 dollars in restaurants and 10 dollars in the supermarket.

Even the famous bars of Milan are not stratospheric. At Camparino in the Galleria, one of Italy's temples of cocktail culture, you can have a negroni or Aperol spritz for $20.


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