
The phrase "Montoya por favor" or "Montoya please" has become the most viral phrase on social media in the last day. Even football clubs are using it and many are wondering where it comes from.
It all started after the release of a video from an episode of the reality show "Temptation Island" that broke viewership records in Spain.
It's about couples who go there to test their relationship.
The protagonist is José Carlos Montoya who has seen live on TV his girlfriend Anita Williams having sex with their teammate, who had recently entered this game.
The situation got out of control. Montoya saw the video of the betrayal and initially started crying.
this is CINEMA...Montoya..the tension... you don't need to speak Spanish to understand, this is insane https://t.co/2sYZA8jBSM
— 2000s (@PopCulture2000s) February 4, 2025
He then started running down the beach towards the house where his partner was. The program director and the production people next to him started shouting “Por favor Montoya, por favor!” (Please Montoya, please!) following him.
part 2!! https://t.co/HBxwXIBWph
— 2000s (@PopCulture2000s) February 6, 2025
The video has received millions of views and thousands of likes. "Montoya por favor" is from big football clubs, such as PSG, Atletico Madrid and Borussia Dortmund in videos of their players running.
La isla de las tentaciones: Montoya Returns Parte 2
— Rafa (@ProjectLabX) February 6, 2025
con esto acaba la bonita travesia de Montoya por ahora, volveremos cuando se desate y se tire a la primera que pille pic.twitter.com/DejlphCp6H