
The study, conducted by JuicePlus+, based on data from 32,000 respondents from around the world, says that only 25% of respondents believe they have reached the recommended daily amount of fresh fruit and vegetables.
According to the survey, one of the main reasons why people are not reaching their target is that they are confused about how much they should include in their daily diet and what constitutes a 'portion' of fruit and vegetables.
The World Health Organization (WHO) provides a clear and straightforward guideline for more than 400 grams of fruit and vegetables per day to improve overall health (5 servings of 80 grams). However, for those countries that measure portions in grams, nearly four-fifths (78%) of respondents got the portion size wrong.
However, the report shows more than just confusion; it highlights the role of affordability as an important barrier to the consumption of healthy products. It shows that 43% of respondents have experienced food insecurity and this issue is more pronounced in some countries.
In the UK and Germany, over half of the population has faced food insecurity, with figures of 53% and 52% respectively. France is not far behind at 44%, while the United States stands at 46%.
In fact, 34% of global consumers admit that a significant proportion of what they throw away is fresh produce, with the UK topping the list at 36%, followed by Germany and France.
On the other hand, for those who have increased their fruit and vegetable consumption compared to their youth, 27% attribute it to their health concerns. This reflects the growing understanding of the benefits of including more fruits and vegetables in daily diets.
Research shows that making foods more visually appealing can improve people's perception of taste and encourage greater consumption.