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Tonight's Kanye West concert, images of the completed stadium emerge. Rama: Global Marketing for Albania (VIDEO)

2026-07-11 11:20:38Aktualitet SHKRUAR NGA REDAKSIA VOX

Prime Minister Edi Rama has published for the first time images of the completed stadium where American rapper Kanye West will perform today at 8:00 PM.

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THE CONCERT STAGE IS READY that will put Albania on another global map, that of the world community of music lovers, who thanks to tonight's musical event will do what they do wherever Kanye West goes: They will come to visit Albania

Some continue to talk about 4 million euros spent per night, while only those who do not understand that those 4 million are an investment, which will be returned by the thousands of visitors who have been added to hotels, apartments, restaurants, bars, shops, taxis in the last 48 hours. More than 4 million will be what will be returned to the state coffers itself, from increased consumption, and it is truly a shame that we are having this conversation, on a day as significant as this for Albania's culture.

A concert of this magnitude and by this artist is not simply an artistic event. It is global marketing for Albania, an advertisement that would cost much more if purchased with traditional campaigns. And this is not an Albanian invention. It is the way the most developed countries in Europe operate. Whoever thinks that culture is a luxury should reconsider this mistaken opinion.

"We don't have bread, we don't need culture"? Wrong, culture is not only spiritual food, but also economy, tourism, development. Bread!

Therefore, to present such an investment as money wasted is to fail to understand how monetary value is created from cultural and sporting events, while the opposite, canceling the concert, would be an embarrassment to Albania and great damage to the proud image of our country.

Albania does not win by hiding from the world. Albania wins by bringing the world home.


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