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TikTok may be forced to change its "addictive" design

2026-02-07 22:09:37Lifestyle SHKRUAR NGA REDAKSIA VOX
TikTok

TikTok may be forced to make changes to make the app less addictive for users after the EU found the platform had breached the bloc's digital security rules.

The EU's executive arm said in a preliminary ruling that the popular app had breached the Digital Services Act (DSA) because of its "addictive design".

The European Commission said TikTok, which has more than 1 billion users worldwide, had not properly assessed how its design could harm the physical and mental well-being of users, including children and vulnerable adults.

By constantly "rewarding" users with new content, the Chinese-owned platform encouraged constant scrolling and shifted users' brains into "autopilot mode," the commission added, which could lead to compulsive behavior and reduce users' self-control.

The preliminary ruling accused TikTok of ignoring indicators of compulsive use, such as the amount of time children spend on the app at night.

The commission said it was considering the possibility of forced changes to the app's design, including changes to its powerful algorithm that delivers content to users.

"At this stage, the commission considers that TikTok should change the basic design of its service," he said in a statement.

"For example, by disabling key addictive features such as 'endless scrolling' over time, implementing 'effective screen time breaks', including at night, and adapting its recommendation system."

The commission said TikTok's safety regime appeared inadequate, singling out screen time management and parental control tools as insufficient to mitigate the risks created by the app's addictive design.

Screen time management features were too easy to ignore and parental controls were taking too long to install, the preliminary ruling added.

The commission said its preliminary views did not prejudice the outcome of the investigation and TikTok would have the opportunity to challenge its findings.

Online safety activists have urged politicians to address features on social media platforms that encourage users to stay online.

Violations of the DSA can result in a fine of up to 6% of a company's annual turnover, as well as legal measures such as redesigning the app. TikTok does not disclose its revenue, but according to estimates from the World Advertising Research Center, it will record revenue of $35 billion (£26 billion) this year.

Last year, Elon Musk's X was fined €120m (£104m) for a DSA breach, in the first ever fine under the legislation.

The violations included what the EU called a "deceptive" verification token given to users and hindering research around ads the platform had hosted.


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