
January is the time to review goals and plans and to renew commitments for life, but also to return products that do not satisfy us. With a click on the relevant page, we can return an upgraded espresso machine, perhaps not so necessary, but also a stunning dress, which, although purchased, could not be worn without a lot of tightening. According to some estimates, item returns in America reached record levels in 2022. The percentage of products returned in-store doubled to 16% from 8% of sales between 2019 and 2022.
Returning products online, being very easy, is done at three times the return rate in physical stores. Since it's both simple and cost-free for us, we like to think that our unwanted shoes go where they came from, get sorted and go to the next customer. Unfortunately, in reality the process is far from a virtuous cycle of recycling. As with many things online, harassment, misinformation, conspiracy theories when something is easy and "free" usually comes with a scary and mostly hidden cost. That's the huge cost of return packaging, handling and shipping, though what many online shoppers don't realize is that many returned products aren't even resold.
Returns are very expensive for retail groups, so they have focused on making the process as cheap and easy as possible for themselves and, for the most part, it is the planet that pays the price. Online returns generate 16 million tons of carbon dioxide emissions, or the equivalent of 3.5 million cars on the road for an entire year. It often costs less to the seller to simply throw the item away than to inspect it for damage, repackage it and resell it. Scrap returns sometimes labeled 'irreparable' or 'damaged' are often less expensive than reusing them.
In the United States alone, 2.6 million tons of returned clothing ended up in landfills in 2020. And that's just clothing. Online shopping for clothes represents a good amount of recyclable waste. Customers return about 24% of clothing purchased online.
The same trends are also changing shopping habits, with 63% of Americans admitting to buying large quantities online to try on at home, following a practice called "planned returns."