When the government conveys the message of saving, in this case of electricity, not only the content of the message is important, but also the form and the way in which this message is conveyed.
If the form does not match the content, that is, match the message, then the message itself becomes unreliable and ends up in memes on the network.
Such are the energy-saving messages conveyed by the Deputy Prime Minister and Minister of Infrastructure, Belinda Balluku, and it is not only about their content with 'advice for children on how to turn off the TV for their grandparents', or how in Switzerland you were punished with prison if you keep the air conditioner above 19 degrees.
It is also the external side of conveying the message. After confessing that he used up to 6,000 kilowatts of electricity per month, or about 20 times more than a simple Albanian family, Balluku called for savings adorned in luxury by the Assembly.
In one of the frequent appearances in the pulpit these days, due to her position as Rama's deputy, Belinda appears with a pair of "Tiffany" earrings. The price? Full 1600 dollars, or almost 2 million old lek.
Is the message of saving with 18 carat pearls in the ear believable? For many can it be pure hypocrisy?
Can the people be asked to save, when they indulge in excessive luxury?!
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