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Eriola Braha of "Alejandro Group" invited by Brunello Cucinelli to the La Paulée party

2026-11-08 09:40:00Lifestyle SHKRUAR NGA REDAKSIA VOX
Eriola Braha of "Alejandro Group" invited by Brunello Cucinelli to the
Pierre Lurto (in black) and Brunello Cucinelli

Eriola Braha, CEO of "Alejandro Group", was among the guests at the second edition of La Paulée in Solomeo, Italy, one of the most exclusive events in the world of wine, which brought together producers, experts and renowned international personalities.

The event took place on November 5 and 6, 2026, in the historic village of Solomeo, in the heart of the Umbria region, hosted by renowned Italian entrepreneur and designer Brunello Cucinelli.

Eriola Braha of "Alejandro Group" invited by Brunello Cucinelli to the
Italian designer Brunello Cucinelli and Eriola Braha, CEO of Alehandro Group

La Paulée is a celebration with centuries-old roots in the French tradition of Burgundy, originally organized to celebrate the end of the grape harvest. Over time, this tradition has evolved into an important international event, where the most prestigious wine producers, collectors and connoisseurs of oenology gather to share rare wines, experiences and knowledge.

Inspired by the traditional festival La Paulée de Meursault, revived in its modern form in 1923, this event is now organized in various countries around the world, maintaining the philosophy of friendship, generosity, and wine culture at its core.

This year's edition in Solomeo brought together representatives of some of the most important names in the global wine and champagne industry, including Château Cheval Blanc, Château d'Yquem, Château Lafleur, Maison Krug, Champagne Laurent-Perrier and Domaine Leflaive.

One of the most special moments for the head of the "Alejandro Group" was the meeting with Pierre Lurton, president of Château d'Yquem and Château Cheval Blanc, two of Bordeaux's legendary names.

Eriola Braha of "Alejandro Group" invited by Brunello Cucinelli to the
Pierre Lurton, president of Château Cheval Blanc and Eriola Braha, CEO of Alehandro Group

Through a post on social media, Braha described participating in this activity as an unforgettable experience, where wine, culture, and art became bridges of communication between different people and cultures.

She particularly appreciated the hospitality and philosophy of Brunello Cucinelli, the Italian entrepreneur who has built a business model based on humanism, human dignity, and the harmonization of economic development with human values.

Beyond meetings with renowned international personalities, Braha also emphasized the pride he felt in presenting Albania and the potential of the Albanian wine sector in such an international environment.

For the director of "Alehandro Group", a company with long experience in the import and distribution of prestigious wines in Albania, participation in activities of this level creates opportunities for the exchange of knowledge and for strengthening ties with the international wine industry.

La Paulée 2026 in Solomeo was also accompanied by tastings, meetings between producers and gastronomic dinners, where world-renowned wines were combined with the creativity of internationally acclaimed chefs, including Mauro Colagreco and David Kinch.

At the end of this experience, Braha also shared the message that, according to her, best summarizes the spirit of the activity:

"In the end, what remains most are the people we meet, the values ​​we share, and the emotions we experience together."

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