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Albania, second among 8 Balkan countries for online employment

2023-05-09 07:45:03Aktualitet SHKRUAR NGA REDAKSIA VOX
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The online job market is rapidly expanding everywhere in the world, and the Balkan region and Albania are already part of it. A regional report by "Gigmetar" showed that in October last year, over 6,200 Albanians were employed online.

Albania was ranked second after North Macedonia, in 8 countries of the Region for the number of online employees in relation to the population. The study looked at the number of people working remotely on 3 platforms, Upwork, Freelancer and Guru.

North Macedonia had the highest number of online employees in relation to its population with 331 employees per 100,000 inhabitants, Albania with 222.2 employees per 100,000 inhabitants, Montenegro with 208.3, Serbia with 207.7, Bosnia with 143.1, Croatia with 97.8, Bulgaria with 80.1 and Romania with 58.5.

October measurements show that Albania recorded the largest increase in employment on these platforms with 2022, while on the contrary Bosnia recorded a decrease in the number of online employees during 2022. In the last decade, the world experienced an unprecedented growth of digital markets of work.

The disruptive changes caused by the growth of information and communication technologies generated large-scale innovation and stimulated fundamental changes in the labor market and employee qualifications, although according to the World Bank it is a quiet "revolution".

But the digital labor market is presenting numerous challenges in a newly created weak or generally unregulated work environment.

Furthermore, there has been an increasingly pronounced polarization between developed and underdeveloped countries, such as the unequal distribution of digital job opportunities between urban centers and rural areas and the unequal distribution of income.

But the positive aspects dominate the developments in the digital labor market. In the last measurement that belongs to the end of last year the market of remote work Freelancer, Upwork and Guru in the Region grew by more than a quarter (26.4%).

The Upwork platform maintained its dominant position as a remote employer among the three most popular digital platforms in the region, but with a relatively significant decline in its market share of 5.5 percentage points by 2022.

However, the decline in Upwork's weight is not the result of a decrease in the number of employees, but the fact that the number of employees on the other two platforms increased to a greater extent.

Online employment platforms became popular in the Balkans especially during the Covid-19 pandemic. They are creating new job opportunities and becoming preferred thanks to easy employment, which does not require degrees, but practical knowledge, offering flexibility of work in locations and schedules./Monitor


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