In a quiet corner of South America, about 200 kilometers from Montevideo and just an hour by ferry from Buenos Aires, the idea for a city that looks like it came out of a science fiction novel is being born.
Off the coast of Uruguay, an American company with ties to technology and cryptocurrency circles is planning to build a futuristic community for people who want to live away from the traditional rules, taxes, and uncertainties of the modern world.
The project's name is Praxis and its vision is ambitious: a city specifically for entrepreneurs, technology leaders, creative professionals, and people who want to break away from traditional society, especially from the United States and Europe.
The idea is linked to a wave of projects called “start-up cities,” which aim to create enclaves with special rules and a high degree of autonomy. Behind them lies a part of the tech and cryptocurrency elite, which believes that traditional societies are too slow and limited for the world to come.
Praxis is headed by 30-year-old Dryden Brown, a former professional surfer. He said he has signed a deal with an Argentine startup to build the city within the new residential complex +Colonia, on the Uruguayan coast, near the historic city of Colonia del Sacramento.
+Colonia stretches along about 8 kilometers of coastline. $290 million has already been invested in the project, several buildings are under construction and hundreds of apartments have been sold. The project's founder, Eduardo Bastitta, is also an advisor to Argentine President Javier Miel.
Praxis aims to be funded by the cryptocurrency sector's capital. The company received a $500 million credit line from Gem Digital in 2024. Since 2021, the project has also raised tens of millions of dollars from technology companies.
Brown imagines the city as a kind of laboratory for a new society, in a world where artificial intelligence will have profoundly changed the way we live. Aesthetic inspiration comes from classical Greece, the Roman Empire and the Renaissance.
Even the name Praxis comes from ancient Greek and signifies the process through which an idea or theory is transformed into reality. But, beyond vision, reality is still modest.
Under the agreement, Praxis must begin purchasing land within +Colonia by the end of 2027. Brown plans to move to Uruguay in December and hopes to have the first buildings for the community available next year.

The project's website claims that around 4,500 people from the online community have already expressed interest in moving in. So far, the community has had more of a virtual life than a physical one.
The members' meetings were held mainly through activities and parties in New York, where some participants wore pendants with the inscription: "Meet us in the Eternal City."
Praxis is not the first idea of its kind. In Honduras, the Próspera project was created in 2017 as another “start-up city,” with special permits and regulations. But it ended in a multibillion-dollar legal battle after the new Honduran government changed the framework that had allowed it.
Meanwhile, Uruguay seems particularly attractive to Praxis. The country offers political stability, fiscal incentives for certain categories of investors, and relatively quick procedures for residency and citizenship.
President Yamandú Orsi has previously described +Colonia as a “very innovative” project. But the city also has an ideological dimension. Its emphasis on “Western values,” classical aesthetics, and criticism of modern society have led critics to link Praxis to some far-right subcultures online.
Brown denies this classification, saying he identifies neither with Democrats nor with progressives and that he considers traditional party divisions outdated.