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"TikTok creates addiction", EC raises alarm: Users' brains go on "autopilot"

2026-02-06 12:46:57Kosova&Bota SHKRUAR NGA REDAKSIA VOX

TikTok's addictive design violates Europe's Digital Services Act and fails to adequately protect users, the European Commission said Friday in preliminary findings.

The commission said the video app relies on addictive features, such as endless scrolling, which constantly gives users new content every time they refresh the screen.

These design features put users' brains on "autopilot" and encourage compulsive behaviors, such as repeatedly opening and browsing the app, regulators said.

The preliminary findings reflect growing pressure on social media platforms over screen time, especially for children and teens. Regulators around the world are increasingly questioning whether tech companies are doing enough to protect young users from addictive design features.

The Commission added that TikTok appears to be unable to introduce sufficient protection against the risks posed by its addictive features.

"Social media addiction can have harmful effects on the development of children's and adolescents' minds," Henna Virkkunen, the European Commission's executive vice-president for technological sovereignty, security and democracy, said on Friday.

"The Digital Services Act makes platforms responsible for the effects they may have on their users. In Europe, we enforce our legislation to protect our children and citizens online," she added.


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