The Government has approved the new tourism strategy 2024-2030, in which the 6 new tourist areas in the country are defined.
They are: Adriatic Coast Tourist Region, Northern Inland Tourist Region, Tirana Tourist Region, Central Region, Ionian Coast Tourist Region as well as Southern Inland Tourist Region.
The new strategy sets clear and measurable objectives for increasing tourism revenues by 2030 accompanied by increased accommodation capacities and improvement of standards and new tasks for state agencies related to the tourism industry.
In a video message, the Minister of Tourism, Mirela Kumbaro, said that the 2030 Tourism Strategy is based on six main pillars: Investments, Fiscal and regulatory policy in tourism, Destination management, Tourism product development, Destination marketing and capacity building based on the three basic principles that are the social, environmental and economic aspects, while the document has also passed the phase of public consultation with stakeholders.
"Today, gratitude to all the staff of the Ministry of Tourism and Environment, to those dozens of specialists who were involved in the drafting of this strategy and of course to our GIZ partners who give a valuable contribution to the development of sustainable tourism", says the Minister of Tourism and Environment Mirela Kumbaro.