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Nusret's restaurant in New York goes bankrupt, is the empire of 'Salt Bae' going to collapse?

2023-06-17 20:57:19Lifestyle SHKRUAR NGA REDAKSIA VOX
Nusret's restaurant in New York goes bankrupt, is the empire of 'Salt
Nusret's restaurant in New York goes bankrupt

The phraseological expression that says "all that glitters is not gold" best serves to paraphrase the beginning of the collapse of the empire of Nusret Gökçe, otherwise known as 'Salt Bae'.

The king of hamburgers and "golden" meat, according to the media, has received the first blow to his empire, with the closing of his restaurant in New York.

After winning the title of the worst restaurant in town, the famous Turkish 'Salt Bae' went bankrupt and according to the Guardian, Nusret failed after he thought his fame and 52 million Instagram followers would be enough to catapult him into a city, whose residents are obsessed with finding the best hamburger.

New Yorkers couldn't chew Nusret's $100 "golden" hamburger, nor the $99 salt performance.

Some still remember the lines that existed in the early days at 220 Park Avenue, where the publicity-obsessed Turkish chef's restaurant was located, but soon the backlash from critics, tasters and customers began.

The restaurant quickly earned the not-so-enviable title of worst to ever open in New York after February 2019.

Then came the reviews talking about bad salads and an equally unappealing menu.

He had two steakhouses in New York, which are very expensive as his "golden" steaks cost more than $1000 depending on their weight, while to come to the table yourself and throw the salt, the bill must to exceed $3,000.

Some experts say Nusret's downfall in New York could signal a downward spiral for the Turkish butcher.

After all, it's all about the extravagance of 'Salt Bae' who never takes off his sunglasses, travels by private jet, constantly pulls out cigars and a gold Patek Philippe watch, but forgets that food is to be enjoyed.

Speaking to the New York Times, he said Americans and New Yorkers love him, but his little Park Avenue burgers failed.

He's also been slapped by former employees who accuse him of back pay, discrimination and labor code violations in a slew of lawsuits.


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