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The product that is attracting attention this summer: Why is Blueberry Kefir becoming the new choice?

2026-07-10 11:13:01Biznes SHKRUAR NGA REDAKSIA VOX

When temperatures rise, our bodies crave more hydration, light meals, and fresh flavors. It's no coincidence that during the summer, fermented milk-based products and forest fruits become among the most popular choices for breakfast, snacks, or a refreshing break during the day.

The product that is attracting attention this summer: Why is Blueberry Kefir

This is precisely the combination that Lufra presented, through its newest product, Blueberry Kefir, at an event organized at the factory premises in Lushnje, where 11 well-known influencers, Françeska Murati, Orinda Huta, Xhesi Muçaj, Keisilda Muça, Sarah Berisha, Ditea Berisha, Eridas Kitchen, Drilona Boçi, Santana Çomora, Rizarta Hoxha and Anxhelina Kotorri - Albanian - had the opportunity to discover up close the entire journey of the product, from production to its tasting.

The product that is attracting attention this summer: Why is Blueberry Kefir

The experience began with a visit to the factory, where guests were introduced to modern technology, high food safety standards and the fermentation process that gives kefir its characteristic properties. From fresh milk to final packaging, in the Tetra Top line, the influencers followed step by step how the company's newest product comes to life.

The product that is attracting attention this summer: Why is Blueberry Kefir

Further, in the Lab Zone, Lufra's founder, Antoneta Ndreka, shared the company's 35-year history and vision to develop products that combine the Albanian tradition of milk processing with modern healthy eating trends.

Meanwhile, the Chill Zone became the most creative space of the event. Influencers enjoyed a very interesting experience with smoothies, cocktails and various recipes based on Blueberry Kefir, showing that it can be an ideal alternative for these hot summer days.

Why should Lufra's Blueberry Kefir be consumed?

Kefir is a fermented milk product produced through a natural fermentation process of fresh milk, which is fermented by special cultures that give it its characteristic and well-known taste and nutritional properties. These cultures consist of a symbiosis of good bacteria, which during fermentation transform the composition of the milk and give the product its characteristic slightly sour, refreshing taste and light creamy texture.

The product that is attracting attention this summer: Why is Blueberry Kefir

The production process takes place under controlled temperature and high hygiene conditions, where the milk is pasteurized and then fermented for a certain period of time, until the desired balance of taste and consistency is achieved. This natural process not only gives kefir its unique taste, but also enriches it with beneficial microorganisms.

The product that is attracting attention this summer: Why is Blueberry Kefir

Kefir is rich in high-quality protein, calcium, phosphorus, B vitamins (especially B2 and B12), and has a high content of probiotics, which contribute to the balance of intestinal flora, aid digestion, improve absorption and support the immune system. For this reason, this product is often considered one of the most functional products in the dairy category.

Lufra offers several types of kefir on the market, including classic natural kefir and fruit variants, such as blueberry.

The production of kefir from Lufra, as well as every other product that comes out of its factory, is carried out according to strict food safety standards, with continuous laboratory controls, at every stage of the process. Because for Lufra, food safety remains an absolute priority, while quality is the promise that accompanies every product that reaches the table of Albanian families.

The product that is attracting attention this summer: Why is Blueberry Kefir

With the introduction of Blueberry Kefir, Lufra expands its product portfolio, bringing to the market a modern alternative that combines taste, tradition, quality and care for well-being. This has been the company's philosophy for more than 35 years.

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