
The atmosphere in Rinas was out of the ordinary in June. Many fans went to support the National Team in Germany, accompanied by music, or with cell phones on their heads.
Official data from Tirana International Airport (TIA) revealed that from June 1-20, 662 thousand departures of Albanian citizens from Rinas were recorded, with a strong increase of 60% compared to the same period a year ago , or about 256 thousand people more.
The data does not include the 24th, when the Albania-Spain match was played.
Compared to five months ago, the increase in the number of Albanian citizens is visible and is directly related to the high interest in following the matches of the National Team.
Other INSTAT data show that for the period January-May, the exits of Albanian citizens increased by about 20%, a trend that was almost the same for every month from January to May.
If this trend were to continue in June, i.e. with an increase of about 20%, there would be about 175 thousand more departures of Albanian citizens, while in reality there were about 256 thousand more people who went out only by air.
So from the data it appears that there are about 85 thousand more citizens who traveled abroad, most of whom attended the two matches of the National Team with Italy and Croatia.
The European Championship shifts consumption but does not increase it
The expectation or the general perception is that during major sports competitions, alcohol will be poured "river" and the party for the heart teams will encourage more consumption, but in reality this championship is pale. The chairman of the Bar-Restaurant Association, Enri Jahaj, told "Monitor" that consumption has not changed in relation to the period before the championship.
"The perception is that consumers or customers are the same, it's not that they have grown, I would even say that they have moved from bars to those that have been set up as 'Fan Zones'. So the alcohol that was consumed in bars by a part of these customers is now consumed in these special areas", says Jahaj.
He estimates that the behavior of the Albanian consumer is guided by the low purchasing power and the limited space for these types of expenses makes consumption not fluctuate from the effect of sports tournaments.
"We have to say that we do not have a rich consumer, on the contrary, it is a consumer with limited purchasing power for this type of expenditure.
Bars and restaurants engage, or even invest in such events, to offer the best possible experience to customers, but the panorama is clear and we are aware that there will not be any change from the normality we usually have".
Currently, consumption in bars and restaurants seems to remain without any visible growth, confirming a frugal behavior not only of customers, but an almost anemic effect of the tourism sector as well, which currently according to visitor arrival figures seems to have more impact clear"./ MONITOR