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Dutch figure skater wins $1 million for showing off her bra at the Olympics

2026-02-16 22:58:27Lifestyle SHKRUAR NGA REDAKSIA VOX
Jutta Lierdam

Dutch speed skater Jutta Lierdam will earn up to $1 million from her deal with Nike after stripping down to reveal her white sports bra at the Winter Olympics.

The 27-year-old, who is Jake Paul's fiancée, won gold and silver medals at the Cortina Games, increasing her net worth dramatically.

Lierdam won the gold medal in the 1,000-meter speed skating event, setting an Olympic record. Immediately after the finish, visibly excited, she opened her competition uniform to reveal her white Nike underwear.

Dutch figure skater wins $1 million for showing off her bra at the Olympics

The image quickly went viral, appearing on the front pages of newspapers and online sports media. The photo was also reposted by the company's Instagram account, which has 298 million followers.

According to Frederik de Laat, founder of the company Branthlete, which specializes in advertising women's sneakers, Lierdam's deal with Nike could bring her more than 1 million. "With Nike, I suspect we're talking about 1 million and above," he told Dutch newspaper AD.

Dutch figure skater wins $1 million for showing off her bra at the Olympics

Quote magazine editor-in-chief Meindert Schoot said Leerdam, who has 6.2 million followers, can earn around 1 euro cent per follower for each sponsored post on Instagram. That translates to around €62,000 for each post featuring Nike.

Dutch figure skater wins $1 million for showing off her bra at the Olympics

The Dutch athlete has also been targeted by Dutch retailer Hema. After her victory, when her makeup was ruined by emotion, the company promoted an eyeliner with the message: "Waterproof, even with tears of joy."

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