OPEN LETTER/ Come to the dialogue and listen to me speak, otherwise I will cut off your scholarships, you will rot in prison. Please!

 Kliko këtu për të tjera
Voxpress:

Electronic cigarettes have become "pacifiers" for 10-year-old Albanians, due to their advertising on TV

2023-03-26 16:46:09Aktualitet SHKRUAR NGA REDAKSIA VOX
Electronic cigarettes have become "pacifiers" for 10-year-old
Illustrative photo

"A few days ago I was with my 3-year-old son in a park. I noticed a group of children around 10 years old and smoke among them. They were smoking electronic cigarettes and when they saw me giving them a stern look, they were trying to hide it . "

Sociologist Marsida Simo receives complaints like these every day.

And in fact, we meet 10-year-olds who smoke electronic cigarettes everywhere, like outside the school premises, on the street, bars and even at school. Simo says that even 9-year-old school teachers write to her saying that children start using electronic cigarettes in the sixth grade.

"What impresses him the most is where the children find enough money to buy electronic cigarettes, which have a considerable price that goes up to 1,200 ALL".

When asked by Gazetasi.al, the students say that their parents give them the money to buy something to eat.

"The money is not a problem at all because we have enough money with us to buy 'vape'",  says one of the boys in a group of 5 students standing in the corner of a 9-year-old school in Tirana. Although they don't see it as something harmful, the boys are afraid when you ask them and refuse to give their names, even for fear of their parents finding out.

"I don't see it as something bad, at least not as bad as smoking. I'd rather drink this than smoke. I've been drinking it for a month, more driven by the people who started watching it on TV. Electronic cigarettes also have a good thing that they don't leave an aroma and parents don't understand that I smoke", says another student who is only in the 7th grade.

Simo says that electronic cigarettes can also be called "adult pacifiers" which we see more and more often in their mouths in various places such as bars, restaurants or on the street.

"However, what worries us the most is the fact that it is being used by children aged 12-13, maybe even younger. It is enough to go near 9-year-old schools and we can see children inhaling electronic cigarettes, especially when they are in a group", says  Simo, who adds that not far away, just a few weeks ago, she discussed online with a group of parents about the use of electronic cigarettes, where received many comments and messages confirming that the "electronic cigarette" or "vape" fad is widely infecting the little ones.

Simo thotë se produktet që reklamohen së tepërmi dhe kanë një aspekt tërheqës vizual, kanë një efekt bombardues për audiencën duke ndikuar në sjelljen konsumatorit.

“Sidomos kur ky produkt ose shërbim përdoret nga një person i famshëm apo që ka reputacion për një pjesë të shoqërisë. Jo vetëm fëmijët, por edhe të rriturit mund të “manipulohen” ose “bombardohen” nga reklamimi, aq më tepër kur reklamimi është jo i drejtpërdrejtë, por indirekt, si në rastin kur shfaqet si logo në muret e shtëpisë, apo si objekt rastësor në tavolinë, apo që përdoret rëndom nga shumë persona”, thotë Simo duke shtuar se këto mënyra reklamimi japin një mesazh se janë produkte popullore, jo të dëmshme, apo që të japin mundësinë të përafrohesh me personazhet që i konsumojnë.

Studiuesit e fushës së marketingut prej kohësh studiojnë mesazhet e pandërgjegjshme që përfshihen në të gjitha llojet e reklamave promocionale dhe fushatave. E rëndësishme për ta është ideja e anashkalimit të mesazhit të vetëdijshëm. Ky koncept u diskutua për herë të parë nga James Vicary në 1957 i cili ekspozoi përdorimin e manipulimit ne subkoshiencë mbi mendjen e konsumatorit. Studimi zbuloi se mesazhet e fshehura si "Eat Popcorn" dhe "Drink Coke" të shfaqura gjatë filmave, regjistroi një nxitje të papritur të turmave të njerëzve të rreshtuar jashtë stendave të kokoshkave. Në mënyrë të ngjashme, gjithashtu u rritën shitjet e pijes Coca-s.

"A woman who owns a business told me that not long ago, none of her employees smoked electronic cigarettes. While recently 6 of them drink it, as a result of the great advertising that is being done to electronic cigarettes" , concludes Simo./GazetaSi


Në përputhje me standarded JTI

Video

SHIKO KANALIN NE YOUTUBE
×